Decomposing Pinterest virality: An analysis of the drivers of content reach

Dave Choate
Starcom


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Introduction

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks in the world. Founded in 2010, Pinterest is only four years old. In that brief time, it has become the 29th most popular website in the world. Pinterest's audience is truly global. The United States, where it is most popular, represents slightly less than half of the total Pinterest audience. It has strong user bases in other English speaking markets including India, the United Kingdom, and Canada.