Google Game Platform Alignment

Geoff Greenblatt and Sam Kerr

Background

In early March, Google announced that it would be uniting its social and mobile gaming platforms to create a unified experience. The vision is, in theory, to become beneficial to players and developers alike, allowing both to take advantage of Google technology in order to enhance gameplay; players will be able to utilize social-based features while having access to a singular form of play no matter where they are, and developers will be able to port their games to Google with easier accessibility while enhancing gameplay itself and feeling confident that their games will be more easily found. Google hopes that by making these strides, it will be able to capitalize on the higher degree of success that its competitors have been able to generate through gaming.

Details

During the Games Developer Conference in San Francisco in early 2012, Google announced its intention to merge its web, social, and mobile platforms as they pertain to gaming. Third party developers will be able to access a much larger audience by using technologies such as HTML5 and Native Client, and players will be able to use cutting-edge technologies such as Google Hangouts to talk to their friends over video during gameplay. Additionally, the Android Market was recently renamed the Google Play Store, consolidating Google's digital marketplace for mobile apps, music, movies, books, and games in an effort to spruce up the shopping experience (and keeping the notion of gaming and the sales/activity that comes with it top-of-mind).

Implications