TUI UK: First Choice – Pre-departure programme

CREATORMAIL

JUDGE'S COMMENT:

"A good understanding of the customer journey and a fantastic use of email technology to build excitement in the lead up to a holiday."

Lazar Dzamic, Kitcatt Nohr Alexander Shaw

THE TEAM

Mark Brennan

Louise Kendall

Katie Wait

Jeremy Gidley

Denise Cooper

Dinesh Hirani

Dan Martin

SamAspin

Ben Antwi

Nigel Buisson

OTHER CONTRIBUTOR

IOS – Digital print company

CLIENT -Till UK

WHAT IS WONDERFUL ABOUT THIS WORK? • A fully personalised post booking experience for every customer in the countdown to their holiday. 90% of customers agreed that we really brought their holiday to life, with open and login rates over 62% and engagement rates of over 55%. Incremental revenue's in excess of £350,000.