Jamie Oliver: Jme
Brand Identity under £100,000
Pearlfisher
EXECUTIVE SUMMARY
You'd have to be a bit of a hermit not to have heard of Jamie Oliver. For over ten years, he has graced our TV screens as a favourite celebrity chef, and has become a growing presence on the high street too - both as the face of Sainsbury's, and by licensing the Jamie Oliver brand to numerous food and kitchenware producers.
As a result, the Jamie Oliver name and image has become rather well-used. Which is why, in 2009, Jamie decided to create a brand that wasn't just about...