Six steps to make your online display and video advertising more effective

This article examines how to maximise digital ad effectiveness, and the various factors marketers have to take into account when creating digital display and video.

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Digital advertising has been around for over 20 years, but for marketers there are still a lot of unknowns. There’s a surfeit of metrics for analysing clicks and browsing behaviour which only serve up part of the picture. As investment increases, understanding the true value of digital advertising remains a key challenge for marketers as they attempt to evaluate the effectiveness of spend across multiple channels.

Definitions

Digital advertising consists of many different types of formats including...

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