The Turkish elephant

Mads Stenbjerre and Mahan Dogrusöz

This paper briefly introduces the external realities of Turkey today as dictated by recent history, economics and demographics.

The Turkish elephant

Mads Stenbjerre and Mahan DoğrusözGfK, Turkey

INTRODUCTION

Turkey's largest city, Istanbul, is a place of extremes. From the early morning calls to prayer in the poor garbage-ridden suburbs consisting of illegal settlements where rural newcomers settle in large numbers as they seek their fortunes, to the fancy clubs on the Bosporus where you can sip a $25 mojito and watch the Ferraris and Porsches roll by in the stop-and-go traffic that is a stable of life – day or night – in this city of 15 million. Both places are a part of Istanbul....

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