IBM: Watson

Ogilvy & Mather

Entry Information

Category: Information Technologies
Country where program ran: United States
Date program started/ended: December 2010 – April 20, 2011

Product Description: IBM built a computer – Watson – that can understand human language. As the ultimate challenge, Watson competed on Jeopardy! because its difficult clues filled with puns, jokes and wordplay made it the perfect challenge. Watson is a custom designed computer system, built on POWER7 servers and represents the future of analytics.

Advertiser/Client Name: IBM
Media Channels:
Other

Strategy

Marketplace challenge:

80% of the world's new data is stored in human language: e-mail, documents, blogs, medical records, video, audio, etc. But computers don't understand language. IBM built Watson to break boundaries in the field of Question Answering technology.