Beauty and the BRICs
Thanks to continuous economic growth and increasing spending power of the population, BRIC countries (Brazil, Russia, India and China) have become important players in the beauty and personal care1 industry. Accounting for over 20% of the market's world value, they are one of the strongest drivers of its growth and slowly they are also becoming global trend setters. Products like BB creams, which originated from Asia, but managed to conquer developed markets, are a good example.
This trend is bound to last as, despite a temporary slowdown, the BRICs will continue to develop thanks to events like the 2014 World Cup and the 2016 Olympics in Brazil or the 2014 Winter Olympics in Russia. Therefore let us have a closer look at the beauty and personal care market in these countries and try to understand their dynamics by focusing on women aged 18-552.