INPES: Le Progrès (Detection)

McCann Paris

CAMPAIGN DETAILS

Company Name: McCann Paris
Country: France
Client name: INPES
Entry category: Corporate Governance (CSR)
Dates run: The Campaign ran from 7/1/2010 to 31/8/2010

CAMPAIGN SUMMARY

HIV still exists. Today, estimations show that 50 000 people in France are unknowingly living with HIV.

OBJECTIVES

The aim of this campaign is to encourage as many people as possible to ask their GP for an Aids test, in addition to risk prevention, in order to break the contamination chain (collective benefit) and allow HIV-infected people prompt access to care and antiretroviral treatments, which are known to provide a better quality of life and a longer life expectancy (individual benefit).

STRATEGY