Badger Hopping Hare

Hopping Hare, a UK bottled ale brand, was repositioned with this campaign, which resulted in a sales increase of 1,200%.

Badger Hopping Hare

BrandOpus

Client: Hall & WoodhouseCategory: Packaging (Branded Drink)

"We were impressed with the BrandOpus approach. They condensed the essence of the brief to one key brand challenge and it is clear that BrandOpus brings with them both expertise and enthusiasm for the category.

"The redesign brings a refreshed look and feel to the Badger brand, which we and the consumers love, proven by the fantastic results on our first launch: Hopping Hare."Anna Corbett, Brand Manager, Badger Ales

Executive summary

Hall & Woodhouse have brewed ale in the heart of the Dorset countryside...

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