How design is helping PepsiCo win the marketing war

This event report discusses how PepsiCo, the beverage and snacks group, views the role of design.

How design is helping PepsiCo win the marketing war

Stephen WhitesideWarc

Last year, a redesigned Pepsi bottle hit store shelves for the first time in more than 15 years, a move soon followed up with modifications to the brand's trucks, coolers and in-store...

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