Collecting research data from within social media sites: What works and what does not

An outline of various best practices in social media research. The authors discuss how Moskowitz Jacobs, Inc., with the help of Peanut Labs, developed a sales enhancement tool to: (1) identify prospects' likelihood to purchase an automobile and (2) identify messaging preferences, based on the data collected from a social media sample.

Collecting research data from within social media sites: What works and what does not

Daniel MoskowitzMoskowitz JacobsSean CasePeanut Labs

Background

Social media is an increasingly hot topic due to its exceptionally rapid growth. We are at a time of massive global adaptation with Internet penetration increasing on a daily basis in every country. In addition, people are now connecting to the Internet via multiple means of technology – laptop, PC, mobile phone, TV, etc. – to not only access content, but also create it. By offering their platforms for free, major social media sites such as Facebook,...

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