The real story... behind Japan's rock 'n' roll generation

In 2007 the first of Japan's Dankai (Baby Boomer) generation began to retire and this demographic group arguably form Japan's "rock 'n' roll generation".

The real story... behind Japan's rock 'n' roll generation

Dave McCaughanMcCann WorldGroup Asia Pacific

In 2007 the first of Japan's Dankai (Baby Boomer) generation began to retire. And according to some reports the fastest growing sales of any category of products that year was electric guitars.

About the same time I heard a great story in a focus group with men who were 58 years old concerning what they would do in retirement when it came in the next few years. One gent said "I will take my new guitar from its place in the corner of the bedroom...

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