Carat's top 10 trends for 2016

This article highlights 10 trends in technology that are expected to become more important and relevant to marketers in 2016.

Trends in context

We have been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.

We've covered issues such as:

  • Wearable technology
  • Location and local
  • Payments
  • Beacons

Like these, the trends for 2016 are all growing in importance, and will all have implications for clients.

Big themes

This year's trends involve two big themes:

1. The rise of closed, competing ecosystems

2. The development of artificial intelligence, and actionable measurement

Trends for 2016

Ecosystems

1. Walled gardens2. New challenges in advertising...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands