Dos Equis: The Most Interesting Man in the World

This case describes the 2012 campaign activity of Dos Equis, a formerly little-known Mexican beer that had been transformed over the previous five years into a distinctive premium brand in the US market.

Dos Equis: The Most Interesting Man in the World

Havas Worldwide New York

Advertiser: Heineken InternationalBrand: Dos EquisCountry: USA


Taking the brand from obscurity to cult status

In 2007, Dos Equis was an obscure Mexican import beer, marketed...

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