As recession drags on, supermarket own-label groceries have prospered across Europe. Retailers have moved away from 'the same thing for less money' stance and have improved the quality of their own brands in terms of taste, range and performance and are shouting about it in their marketing.
Grocery shopping: Shelf wars
Rod StreetSymphonyIRI Group
Supermarket own-label products have prospered in the recession, but brands should stop focusing on price and promotion and fight back through innovation.
Private label is still helping cash-strapped...