Grocery shopping: Shelf wars

As recession drags on, supermarket own-label groceries have prospered across Europe. Retailers have moved away from 'the same thing for less money' stance and have improved the quality of their own brands in terms of taste, range and performance and are shouting about it in their marketing.

Grocery shopping: Shelf wars

Rod StreetSymphonyIRI Group

Supermarket own-label products have prospered in the recession, but brands should stop focusing on price and promotion and fight back through innovation.

Private label is still helping cash-strapped...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands