BMW 7 Series and You

Proximity Prague

Entry Information

Country where program ran: Czech Republic
Program start date: 01/01/13
Program end date: 03/01/13
Advertiser/Client Name: BMW Group Czech Republic
Product/Service Description: The character of BMW 7 is expressed in its design, inventiveness and power delivery. It's demonstrated by unconditional comfort and safety. By typical BMW sportiness. By unique efficiency. It all combines to establish the uniquely commanding stature and natural leadership position of the new BMW 7 Series.
Category: Automotive (AU)

Strategy

Business problem

The challenge for Proximity Prague was to create a campaign that would truly stand out and engage a demanding target audience that is not responsive to traditional means of marketing communications.