Preparing for the "sensory era": Digital insights from ad:tech Melbourne

Andrea Sophocleous

Technology is the most disruptive force affecting business today, and every industry must shift dramatically if it is to survive, according to the man described as Australia's most digitally-savvy marketer.

Speaking at ad:tech Melbourne in mid-2013, Andy Lark, the outgoing chief marketing officer of the Commonwealth Bank of Australia, and former vice president of global marketing for Dell's public and large enterprise group, told the audience that technological developments are disrupting every aspect of corporate life.

"The amount of stuff being created that we now have to absorb and integrate into what we're doing as marketers is staggering, and that path is only going to accelerate as we enter what I call the 'sensory era,'" he said.