Z Energy: Z is for New Zealand
Agency: Assignment GroupClient: Z Energy
Summary
Along with the change in ownership of Shell in New Zealand, came the task of building an entirely new Kiwi brand from scratch – Z. The challenges were huge, as the fuel category is highly competitive, but of relatively low interest to consumers. This was further exacerbated by the lack of physical brand presence for five months during the change-over phase.
However, by sharing the journey and involving Kiwis in Z's development every step of the way, the team at Assignment Group succeeded in...