WWF: Plant Spike
Country where program ran: Australia
Date program started/ended: 27th March 2010
Product Description: Earth Hour is a global initiative encouraging homes and businesses to switch off their lights for one hour on 27 May 2010 to show their support for the need for environmentally-friendly policies from governments, corporations and individuals.
Advertiser/Client Name: WWF
Media Channels: Insert
WWF's annual global Earth Hour campaign asks households and businesses to turn off lights to raise awareness of climate change. While most of the campaign is targeted to individuals, we identified a need to target businesses directly. But how do you target so many diverse businesses spread across the country?
Target audience: Business-to-Business