WWF: Plant Spike

Wunderman

ENTRY INFORMATION

Category: Not-For-Profit
Country where program ran: Australia
Date program started/ended: 27th March 2010

Product Description: Earth Hour is a global initiative encouraging homes and businesses to switch off their lights for one hour on 27 May 2010 to show their support for the need for environmentally-friendly policies from governments, corporations and individuals.

Advertiser/Client Name: WWF
Media Channels: Insert
Other

STRATEGY

Marketplace Challenge:

WWF's annual global Earth Hour campaign asks households and businesses to turn off lights to raise awareness of climate change. While most of the campaign is targeted to individuals, we identified a need to target businesses directly. But how do you target so many diverse businesses spread across the country?

Target audience: Business-to-Business