Coca-Cola - 'MOTOR'ing to WIN

A Thai Coca-Cola campaign succeeded in driving double-digit growth for the brand, and won silver in the shopper marketing category at the ARF David Ogilvy Awards.

Coca-Cola – 'MOTOR'ing to WIN

BUSINESS SITUATION:

Thailand is a mid size (Population: 65 MM), developing market, with an established culture of consuming Sparkling Soft Drinks. It represents a huge business opportunity for the Coca-Cola System.

Market situation in early 2007:Back in 2006/2007, the growth of sparkling soft drink in Thailand was relatively flat and Traditional Trade continued to be the dominant channel (55% of volumes) despite the emerging popularity of Modern Trade Channels (Hyper/Super/Convenience). While The Coca-Cola System (KO) won consistently in Thailand in absolute terms (volume, profit, and value share in Non-Alcoholic Ready-to-Drink beverages) – the business...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands