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Understand the Differences; Act on the Commonalities
The article argues that market research, to remain relevant, needs to embrace observation of the virtual world (cyberspace) and the areas where it is increasingly interacting with the real world, so as to understand the new cultures that are emerging, in order to take the lead in brand innovation.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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