Alibaba/Alipay: Who Art You

This case study describes how Alipay, the popular Chinese payment service owned by Alibaba, built a mobile app game that converted a user's face into a piece of classical portraiture to showcase the brand's cutting-edge facial recognition technology.

Alibaba/Alipay: Who Art You

Brand: Alibaba/AlipayAgency: DDB China Group

The Summary Statement

"Who Art You" is a mobile app game where you need to only show your face to unveil yourself in a new, classical portrait form. Using Alipay's cutting-edge face recognition technology, the agency changed the boundaries of creativity, merging technology with art, to create a unique user experience. Users are encouraged to log into the Alipay APP, take a selfie and the system will automatically trawl through more than 3,300 pieces of classical art from museums around the world and select 3 portraits that best...

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