Green brands, global insight (Landor Perspectives 2011)

Mindy Romero

Methodology: Penn Schoen Berland conducted 9,022 interviews in Australia, Brazil, China, France, Germany, India, the United Kingdom, and the United States from 27 February to 24 March 2010. The margin of error was ±2.8% in the United Kingdom and United States, ±2.9 in Germany, and ±3.0% everywhere else. Interviews were conducted online among the general population, 18 and older. In Brazil, China, and India, respondents were limited to Tier 1 cities. Brands were chosen from a predetermined set.