Post-recession shoppers are changing their attitudes to brands

As Europe enters its sixth year of economic turbulence, shoppers' attitudes to brands are changing, possibly forever.

Post-recession shoppers are changing their attitudes to brands

Rod Street SymphonyIRI Group

Europe is now entering its sixth year of economic turbulence and this is changing shoppers' attitudes to brands, possibly forever.

Across Europe, shoppers are concerned about household finances and 73%, according to the most recent shopper survey from SymphonyIRI Group, believe that the economic situation is worse in their country than a year ago. More than half believe that their own personal economic circumstances have deteriorated.

There are limited signs of optimism for the future: 61% think the financial downturn will worsen in 2013 while...

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