Technics - A hair-raising experience

This case history illustrates how advertising has 'touched a nerve' with the consumer. Like most good advertising it has found a truth, and told it in a way that has not been done before.
Agency: McCann EricksonAuthor: John Howkins

Technics - A hair-raising experience

 

INTRODUCTION

This case history illustrates how advertising has 'touched a nerve' with the consumer. Like most good advertising it has found a truth, and told it in a way that has not been done before. In many ways it parallels what is often done in film, plays, or literature - that is to take a feeling, or sentiment, which the audience has always felt to be the true, but express it so succinctly, and with such force that the audience feels a sense of relief. It...

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