ASB Bank: ASB Snap Scholarships
Agency: Saatchi & SaatchiClient: ASB Bank
Summary
In ASB Snap Scholarships, Saatchi and Saatchi deployed an innovative communications idea that harnesses student research insights to make a significant positive impact on acquired accounts. The campaign delivered a step-change in acquisition for the bank, setting up a strong return on investment.
Key Learnings
In a complete flip on previous campaigns which attempted to sign students up to an account, then build a relationship with them, Saatchi and Saatchi's "ASB Snap Scholarships"was a bank prize program to be run on Snapchat that...