ASB Bank: ASB Snap Scholarships

This case study demonstrates how ASB Bank, a financial institution based in Auckland, used Snapchat to reach out to students.

ASB Bank: ASB Snap Scholarships

Agency: Saatchi & SaatchiClient: ASB Bank

Summary

In ASB Snap Scholarships, Saatchi and Saatchi deployed an innovative communications idea that harnesses student research insights to make a significant positive impact on acquired accounts. The campaign delivered a step-change in acquisition for the bank, setting up a strong return on investment.

Key Learnings

In a complete flip on previous campaigns which attempted to sign students up to an account, then build a relationship with them, Saatchi and Saatchi's "ASB Snap Scholarships"was a bank prize program to be run on Snapchat that...

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