Shop Direct Group: - Work it Baby wanted to break into the UK's competitive mother and baby retail market which was already dominated by big-name players.

Shop Direct Group: – Work it Baby



Nick Barthram - Senior PlannerDarren Mower-Senior Art DirectorRichard Norton - Senior CopywriterIan Bates - Creative DirectorLauren Higgins-Account DirectorNicola Rellie -Account ManagerAndy Irving - DesignerDamien Bouyou - DesignerSteve Everest - List and Media DirectorMatt Wright - Group Account Director


Happy Hour - Film productionAlex Stoneman - Fashion shootJill Arnold-Logistics


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