Shop Direct Group: Very.co.uk – Work it Baby

Indicia

THE TEAM

Nick Barthram - Senior Planner
Darren Mower-Senior Art Director
Richard Norton - Senior Copywriter
Ian Bates - Creative Director
Lauren Higgins-Account Director
Nicola Rellie -Account Manager
Andy Irving - Designer
Damien Bouyou - Designer
Steve Everest - List and Media Director
Matt Wright - Group Account Director

OTHER CONTRIBUTORS

Happy Hour - Film production
Alex Stoneman - Fashion shoot
Jill Arnold-Logistics

WHAT IS WONDERFUL ABOUT THIS WORK?

We opened a new market for Very.co.uk through an integrated range of touch points. We delivered highly prized mum-and-baby credit customers, bringing together style and motherhood via an online fashion show with a twist. We saw over 121,000 microsite visits, created 4,795 new customers with an increased order value of £145, almost three times more than the average spend. Value to the brand was estimated at £3.4m over five years.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?