National Trust Membership POS

999 Design Group Ltd

Client: National Trust
Category: Point of Sale

"Our point of sale must cut through all other messages and generate interest in membership; 999 worked tirelessly to deliver a suite that has achieved this, beyond doubt 999 were particularly adept at understanding the visitor journey and exploring alternative methods for grabbing attention and highlighting our offer - all embracing our visual identity."

Craig Robson, Design and Corporate ID Manager

Executive summary

Making the choice for membership a simple one

In 2010 the National Trust approached 999 to improve, refresh and rationalise their face-to-face membership POS materials used at their properties and attractions. Their business objectives were simple:

  • Increase the number of members
  • Increase revenue for the organisation