That Perfect Balance
Sara QureshiJWT
Read more essays on CSR in India and related case studies on the Brands and Sustainability in India page
'Never be frightened to take a profit. Better in your pocket then theirs:' Michael Levy.
This sort of bold, adventurous endorsement of unabashed capitalism has only recently become suspect. There was a time not too far off where embracing a straight-up 'Money money money' ideology was admired, even expected from those in business – any business.
Maximizing revenue means doing what it takes, including spending money to make money:...