Passive sensing - the French experience

Corinne Fabre

As a way of measuring TV audiences accurately, peoplemeters are well-established, but rely on button-pushing.

Passive sensing

The French experience

Corinne Fabre

As a way of measuring TV audiences accurately, peoplemeters are well-established, but rely on 'button pushing'. The French joint industry body CESP has investigated these, and the alternative of 'passive sensing', more thoroughly than anyone else in the world. To general readers outside media research, it is important to see how meticulously any one measurement system may be evaluated, and how even tiny samples of three or four respondents can demonstrate fundamental principles. In this paper, Tlmtric's 'Motivac' passive sensing methodology is seen to be less than perfect.

This paper reports...

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