2012 year in sports
Welcome to Nielsen's State of the Media: 2012 Year in Sports, a compilation of media highlights, advertiser trends and consumer insights across leading sports properties. Led by the phenomenal success of the London 2012 Olympic Games, which across its 17 days of coverage became the most-watched event in U.S. television history, the past 12 months have added up to one of the most exciting years in the sports media world. Fans consumed sports content and tracked their favorite teams and athletes in record numbers across a multitude of devices and screens. While fans were watching the live games and events on their TV screens many were also simultaneously engaging with their social networks on other screens by blogging and tweeting about the action as it unfolded, with Twitter quickly becoming the de facto, real-time "chat-at-the-watercooler" platform.
In fact, during last year's Super Bowl between the New York Giants and New England Patriots, there were 13.7 million Super Bowl-related Tweets, with one million Tweets occurring in the last five minutes, according to Twitter. In 2013, Nielsen and Twitter will be exclusively collaborating to create the first ever "Nielsen Twitter TV Rating" which will provide media companies and advertisers with one common benchmark from which to measure the engagement of their programming.