Acxiom online data survey: Thornton's chocolates
Jonathan Clough – Senior Manager, Data Acquisition
Steve Burden – Vice President Europe, Customer Information Products
Jon Phillips – Vice President Europe, Customer Information Products
Mevlan Eminaj – Team leader content specialist
Rana Rahman – Data acquisition, Acxiom
Adrian Wolczuk – Web developer
TNT Post – Delivery and fulfilment
Patrice Bendon, Kathleen Home, Alice Howse
Thorntons – Chocolate incentive
What is wonderful about this work?
Acxiom used door drops to drive householders to an online survey with a unique two-stage mechanic. The instant gratification of a chocolate incentive and intrigue generated by the initial creative all meant consumer engagement. It provided a strong response rate and fill rates among an affluent audience, and added 80% more new names to the database.