Amnesty International: 50th Anniversary - The Struggle Goes On
Company Name: Air
Client name: Amnesty International
Entry category: Non-Profit Organizations and Non-Governmental Bodies
Dates run: The Campaign ran from 28/4/2011 to 28/5/2011
Created 50 years ago, Amnesty International is a non-governmental organisation embodied by a worldwide movement of people fighting together for the defense of Human Rights.
For its 50th anniversary, Amnesty International created a campaign aiming to thank all Amnesty International supporters for the past 50 years of achievements and to underline the power of individual actions while telling them that the fight for human rights is to be continued.
To do so, Amnesty International together with Air, created a campaign based on a strong and impactful strategy pointing out the paradox behind Amnesty International's birthday: it is a celebration but also the sign that there are still some problems. The fight for human rights must go on.