British Chambers of Commerce - Growing something brilliant

A very blue world of fragmented local identities used to be the many faces of the British Chamber of Commerce (BCC).

British Chambers of Commerce – Growing something brilliant

Corporate/Brand Design and implementation costs under £100,000Elmwood

EXECUTIVE SUMMARY

Before

An outdated and outmoded acronym, synonymous with the 'blue blazer brigade at the country club'.

After

Beyond a new vibrant identity, a metaphor and icon for business growth: B is for Business and Elmwood lets the B grow!

Funding is Growing

  • A 110% increase in sponsorship revenues from 2007 (pre) to 2009 (post launch)

  • Sponsorship revenues rising 35% despite the recession from 2008 to 2009

Attendance and Participation are Growing

  • Number of sponsors' exhibition stands at national road shows rockets...

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