British Chambers of Commerce – Growing something brilliant

Corporate/Brand
Design and implementation costs under £100,000
Elmwood

EXECUTIVE SUMMARY


Before

An outdated and outmoded acronym, synonymous with the 'blue blazer brigade at the country club'.


After

Beyond a new vibrant identity, a metaphor and icon for business growth: B is for Business and Elmwood lets the B grow!

Funding is Growing

  • A 110% increase in sponsorship revenues from 2007 (pre) to 2009 (post launch)

  • Sponsorship revenues rising 35% despite the recession from 2008 to 2009