5 Steps To Successful Retail Development
Innovation & Development (IDI)
Writing in a recent issue of a major business publication , two Boston Consulting Company executives George Stalk, Jr, and Rob Lachenauer describe three highly successful companies Toyota, Dell and Wal-Mart as 'hardball players'. That is because these companies pursue competitive advantage with single-minded focus.
Consumer products manufacturers seeking distribution at hypermarkets or megastores would be well advised to play hardball themselves. More than 150 US communities have either voted to reject a so called 'big-box' retail development or pressured the developer to withdraw. Yet, in the US alone, every day a new megastore opens somewhere. Wal-Mart alone currently opens a new megastore every two business days.
What else does this article talk about?
- Sales & distribution
- Retailer relationships
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