5 Steps To Successful Retail Development

Gary Grossman
Innovation & Development (IDI)

Writing in a recent issue of a major business publication [1], two Boston Consulting Company executives George Stalk, Jr, and Rob Lachenauer describe three highly successful companies Toyota, Dell and Wal-Mart as 'hardball players'. That is because these companies pursue competitive advantage with single-minded focus.

Consumer products manufacturers seeking distribution at hypermarkets or megastores would be well advised to play hardball themselves. More than 150 US communities have either voted to reject a so called 'big-box' retail development or pressured the developer to withdraw. Yet, in the US alone, every day a new megastore opens somewhere. Wal-Mart alone currently opens a new megastore every two business days.