Reaching active auto shoppers

This USA TouchPoints analysis looks at the media usage habits of active automotive shoppers. The analysis reveals the importance of digital devices to car shoppers and suggests that as device penetration continues to grow, the tablet has clear potential to reach car buyers and for brands to deliver a rich user experience.

Reaching active auto shoppers

This USA TouchPoints analysis suggests that while TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative total adults 18-64.

It is not surprising that TV, radio and even mobile phones deliver average weekly reach (100%, 95% and 84%, respectively) that is broadly in line with the total adult population. The ubiquity of each of these media almost ensures high reach and a low index against the broader population.

Automotive shoppers leading the way in digitalAverage weekly reach and index to total adultsAdults 18-64 visiting...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands