Global marketing outlook remains positive in May
Suzy Young and Tom BristowWarc
- Global marketing budgets rise for fifth consecutive month, but Europe slips back
- Headline GMI once again performs strongly in all regions
- Staffing levels continue to rise rapidly in all regions
Marketers are showing continuing confidence in the state of the industry, according to latest results from Warc’s monthly Global Marketing Index (GMI).
Combines data for trading conditions, marketing budgets and staffing. Above 50 = generally improving; below 50 = generally...