Dell's focus on content marketing and customer journeys

This event report outlines how Dell, the technology company, has improved its content marketing and attempts at customer understanding.

Dell's focus on content marketing and customer journeys

Sonia Paul

In today's data-rich world, a wealth of information also means a poverty of attention.

Thinking about how best to attract and retain consumer eyeballs is, therefore, part of figuring out how to engage customers with digital marketing. And for businesses, that means focusing on content marketing that works, and understanding how customers interact with that material.

Tech giant Dell takes a business-first approach to solving these challenges, according to Rupal Nanavati, its Practice Lead/Digital Marketing and Social Intelligence. "Our three key pillars are experience design, content strategy and marketing intelligence,"...

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