Ubisoft: Code of Conviction
"Working to a tight budget, the campaign succeeded because of maximising the use of three very strong audience insights: gamers get kudos from sharing things of value in forums, they love being challenged, and they are VERY sceptical of marketing."
Wanda Goldwag, True North Human Capital
OTHER CONTRIBUTOR: RSA Films
CLIENT • Ubisoft
WHAT IS WONDERFUL ABOUT THIS WORK? • We started with zero budget but very strong audience insights, leading us to create a trail of XBox Live content, surveillance camera feeds and more. We received 106,000 visitors from 116 countries, 3,554 forum posts, three death threats – and the fastest-selling single platform game in UK history.