Ubisoft: Code of Conviction

Weapon7

JUDGE'S COMMENT:

"Working to a tight budget, the campaign succeeded because of maximising the use of three very strong audience insights: gamers get kudos from sharing things of value in forums, they love being challenged, and they are VERY sceptical of marketing."

Wanda Goldwag, True North Human Capital

THE TEAM

Jason Cascarina

Jeremy Garner

Anthony McGinty

Richard Moloney

Rob Meldrum

Dan Needham

Ian Patrick

Simon Gregory

OTHER CONTRIBUTOR: RSA Films

CLIENT • Ubisoft

WHAT IS WONDERFUL ABOUT THIS WORK? • We started with zero budget but very strong audience insights, leading us to create a trail of XBox Live content, surveillance camera feeds and more. We received 106,000 visitors from 116 countries, 3,554 forum posts, three death threats – and the fastest-selling single platform game in UK history.