NBCUniversal addresses the future of television
Stephen WhitesideWarc
Broadcasters can draw strength from one constant in the otherwise chaotic world that is redefining the relationship between consumers and television content. "Storytelling itself is way, way too old to fundamentally change," Lauren Zalaznick, executive vice president at NBCUniversal, told attendees at Internet Week, held in New York in 2013.
Zalaznick's job description, however, provides evidence that reaching viewers with these stories is more complex than ever before. Her duties officially include "identifying and executing on new business opportunities driven by the rapidly changing media landscape." Her personal depiction of what...