The new creatives are here: How tech is changing advertising – and creativity
Joseph CliftWarc
Taken together, the awards and the presentations at the Cannes Lions International Festival of Creativity, held in June 2014, offered a powerful argument that the worlds of technology, advertising and art are converging and overlapping as never before.
Several Lions Grands Prix went to campaigns that used data-tracking in surprising creative ways – such as 'Magic Billboards', from OgilvyOne London for British Airways. And one of the hottest topics under discussion at the Palais was how creative people can use these tech-derived...