Big event marketing: Happy birthday, happy returns
Richard ShottonZenithOptimedia
Advertising around 'horizontal' events, such as birthdays, offers a great opportunity to tap into spend levels in a personalised and impactful way and avoids the clutter and complications that accompany 'vertical' events, such as Christmas.
Big event marketing
This article is part of a collection of articles on big event marketing. Read more.
For many brands, big seasonal events are of critical importance. The Christmas spending frenzy alone makes up a significant proportion of their yearly sales. Mintel's survey of 2,000 adults estimated that in the UK £17.6...