Lifebuoy: Saving lives with soap

Saji Abraham and Pooja Rawat
Lowe Lintas & Partners, Mumbai

Campaign details

Brand owner: Unilever
Agency: Lowe Lintas & Partners, Mumbai
Brand: Lifebuoy
Country: Kenya, Nigeria, India, Indonesia
Industry: Public health
Media budget (USD): $500k - $1 million
Channels used: Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Public relations, Radio, Social media, Television

Executive summary

The world's largest hygiene and cleansing brand, Lifebuoy, wanted to address the problem of two diseases afflicting the world's poorest children, namely pneumonia and diarrhoea, which together account for an estimated 2.1 million child deaths every year.