Mobile first – how The Guardian and Shazam are dealing with rapid change
Brian CarruthersWarc
In the past, publishing was traditionally a slow-moving industry, but digital and, especially, mobile, has turned that world upside down. At an AOP Forum on mobile advertising, held in London in September 2014, Lee Fels, head of mobile and video at the Guardian newspaper, pointed out that the paper itself had been through five iterations in the course of 193 years and five website refreshes in 18 years. Over the past four years it has been made available on 16 different platforms and thousands...