The Czech Olympic Committee: Live London
Ogilvy Prague/Geometry Global
Background
The Olympic Games used to be perceived as something unreachable in the Czech Republic. This event was only for a few athletes and some "friends" of the sponsors. For most of the Czech population, the Olympic Games were only something to watch on TV.
The Olympic campaign was also always about the sponsors. The Czech Olympic union decided to change the status quo and bring the Olympics to the people.
As a first step, they managed to get a great deal for the tickets for Czech fans. They got 5...