The Czech Olympic Committee: Live London

This case study describes a campaign by the Czech Olympic Committee, the national sports organisation, which sought to increase the interest of ordinary Czechs in the London Olympic Games.

The Czech Olympic Committee: Live London

Ogilvy Prague/Geometry Global

Background

The Olympic Games used to be perceived as something unreachable in the Czech Republic. This event was only for a few athletes and some "friends" of the sponsors. For most of the Czech population, the Olympic Games were only something to watch on TV.

The Olympic campaign was also always about the sponsors. The Czech Olympic union decided to change the status quo and bring the Olympics to the people.

As a first step, they managed to get a great deal for the tickets for Czech fans. They got 5...

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