Shopper sentiments and the environment - a cross-cultural comparison

This article investigates and compares the environmental attitudes of shoppers across global markets.

Shopper sentiments and the environment: A cross-cultural comparison

Scott YoungPerception Research Services, United States

Vincenzo CiummoPerception Research Services, Switzerland

INTRODUCTION

The environment has received increasing attention over the past five to ten years, driven by mounting evidence of global warming – and of health concerns tied to pollution in China, India and many other developing countries. Growing environmental awareness has clearly been reflected in marketing, as seemingly every multinational company has developed advertising or public relations to highlight its initiatives in this arena. It has also had a major impact in the packaging world, because packaging is often...

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