It's a Highland Spring thing: Sparkling Water
Branded Drink
999 Design Group
EXECUTIVE SUMMARY
Highland Spring, the UK's biggest spring water brand with 31.4% share of the overall UK market* wished to springboard their highly successful Sparkling Water to the next level by re-energising the product and simultaneously evaluating its carbon footprint,
999's brief was to take the UK's leading branded sparkling water and:
increase its sales performance
enhance its on shelf presence
improve its green credentials
It was a tough challenge given the backdrop, market research had revealed that the bottled water market in the UK had shrunk by...