It's a Highland Spring thing: Sparkling Water

Branded Drink

999 Design Group

EXECUTIVE SUMMARY

Highland Spring, the UK's biggest spring water brand with 31.4% share of the overall UK market* wished to springboard their highly successful Sparkling Water to the next level by re-energising the product and simultaneously evaluating its carbon footprint,

999's brief was to take the UK's leading branded sparkling water and:

  • increase its sales performance

  • enhance its on shelf presence

  • improve its green credentials

It was a tough challenge given the backdrop, market research had revealed that the bottled water market in the UK had shrunk by 5.5% overall in 2008. The result is the most radical product redesign in the company's history and one of the most effective. Due to large volumes the new products were phased in from summer 2009.

ROL FOR DESIGN SPEND