Volkswagen UK: Polo Launch mailing

Volkswagen was challenged with promoting the Polo in a market where competitors' cars were perceived to be more stylish.

Volkswagen UK: Polo Launch mailing

Proximity London

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: UKDate program started/ended: August 2009

Product Description: The new Volkswagen Polo. Taking design features from sister models the Volkswagen Scirocco and Golf, the new Polo takes on a fresher, sportier presence while retaining the quality engineering heritage of its predecessor.

Advertiser/Client Name: Volkswagen UKMedia Channels: Direct Mail

STRATEGY

Marketplace Challenge:

The Volkswagen Polo competes against strong competitor models such as the Ford Fiesta and Vauxhall Corsa whose success lies in their combination of style and value for...

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